Streaming Giant Netflix Plans to Premier 40 Anime Movies and Shows in 2021
Netflix announced at Tokyo’s AnimeJapan 2021 expo on Saturday that it will double the number of Japanese-style anime movies and shows this year. The streaming giant is struggling hard to attract more viewers from Asia, which is considered a growing streaming market, and is facing tough competition with AT&T and Sony Corp. Its home market of North America has reached a saturation point; therefore, this move is to attract Asian viewers and establish in Asian streaming market.
During the virtual Animation expo from Japan, the streaming giant announced that it will launch 40 anime movies and shows this year. After the success of the anime movie “Demon Slayer”, which was the last year’s highest-grossing hit, more and more entertainment, streaming, and exhibiting companies are showing interest in the anime movie industry.
“We want to be able to pride ourselves as being the top entertainment destination with good quality content,” Taiki Sakurai, Netflix’s chief anime producer, said in an interview with Bloomberg. “The growth of our business is directly connected to the growth of our anime.”
This year Netflix will release “Yasuke” and an action fiction movie, “Resident Evil: Infinite Darkness”.