Twitter Soon to Launch a Feature Called Shop Module

Twitter Soon to Launch a Feature Called Shop Module


Twitter is back in action to work on its previously withdrawn shopping project. The micro-blogging site says that they stepped back from introducing a shopping feature on Twitter to focus on other areas, but now they are back and are putting more effort into checking the shopping potential on Twitter.   

On 28th July 2021, Twitter launches the pilot of the feature that they named Shop Module. This feature, when turned on, will allow the shoppable profiles to showcase their products.   

The Shop Module will have a dedicated space atop the profile, where businesses will display their products. The users will be able to skim through the variety of products and could purchase in an in-app browser without leaving Twitter. 

Twitter is testing this feature with a handful of businesses in the United States. Users who are using Twitter on iOS devices will be able to see the Shop Module.  

The micro-blogging site says, “As we learn, we’re creating deeper partnerships with businesses that reflect whom we’re building for with a new Merchant Advisory Board. The board will consist of brands that have established themselves as best-in-class examples of merchants on Twitter. With their partnership, we hope to more easily address the needs of businesses of any size or vertical in our product innovation.”  

Hopefully, with this feature, shopping will be more fun! 



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