Jaguar Land Rover Will Become an All-Electric Luxury Car Label by 2025
Thierry Bolloré, CEO, launches new Reimagine strategy.
See us reimagine the future of modern luxury. Over the next five years, @LandRover will welcome six all-electric variants and @Jaguar will undergo a renaissance as a pure electric luxury brand.https://t.co/EcJzaiSk9Y pic.twitter.com/Lp1DdKeuBB
— Jaguar Land Rover (@JLR_News) February 15, 2021
The company says that sustainability is the heart of this “Reimagine” strategy. Because of this, all Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. The company brags about becoming a “net zero carbon business” by 2039. It is expected that 60% of Land Rover sold will have zero carbon emission while the company aims to achieve net-zero carbon emissions not only through its products but also through its operations by the end of 2039.
Reimagine strategy will also establish a new standard in quality and efficiency for Jaguar Land Rover. New architectural standards will be established for the two brands to retain their individualities. “Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.”
Future Jaguar models will be based on a pure electric architecture.